Trends, buzz words and power phrases come and go (who remembers “paradigm shift” or “right sizing”?). But the concept of Sustainability, by its very nature should defy temporary status or ever being relegated to the ever-growing glossary of business terms that a few people make money writing books about, and then are moved aside for the next catchy expression that someone else will try to cash in on.
I humbly submit this from the Cobalt Group Values and Principals:
Sustainability and Profitability – Make choices for the long-term, be they for the environment, our relationships with other people, the profitability of our company, the proliferation of our practice model, and the advancement of democracy and entrepreneurship in our country and globally.
We are at the birth of a global financial crisis that has incubated for the past 20 years as the US helped to build a world economy that we are now ill prepared to compete in. This will be a generational transition that will see many more personal and corporate tragedies before it is past.
“Sustainability” started its celebrity status as a trend that became a growing mantra as the price of gasoline topped $4/gallon this year. Sustainability must now forever forward become the lifeblood of every decision made in every household, every boardroom and every community.
Tags: sustainability
